Customer Analytics
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In the age of digitalization and big data, knowledge of customers and their needs is becoming more and more important. The e-book " Customer Analytics: Understanding customers better and addressing them in a targeted manner " provides you with a comprehensive insight into the world of marketing analytics and shows you how to obtain, analyze, and use valuable customer information to develop more effective marketing strategies. In six clearly structured chapters, you will receive practical and easy-to-understand instructions to build a solid database, identify customer behavior and preferences, and make targeted forecasts for customer loyalty and development.