Web Analytics
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Welcome to our e-book "Web Analytics: Measuring the Success of Online Marketing Measures"! In this day and age, online marketing is of great importance for businesses of all industries and sizes. But how can you ensure that your marketing efforts actually bring the desired success? The answer is: through web analytics.
In this ebook, you will learn how to measure and optimize the performance of your online marketing efforts through the proper use of web analytics tools. From data collection and processing to conversion rate optimization and ROI calculation, we will introduce you to all the necessary steps and techniques to measure and increase the success of your online marketing campaigns. If you want to take your online marketing to the next level, then this ebook is an absolute must-read for you!