Innovation in digitalization
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The digital age presents companies with new challenges, but also with great potential for innovation. This e-book is about the development of digital business models and the promotion of innovation and creativity in digitalization. Not only strategies and processes for successful innovation management are presented, but also concrete creativity techniques and methods that can support companies in the development of new ideas are explained.
In addition, innovative technologies such as big data, artificial intelligence and digital platforms will be considered, which play a special role in promoting innovation. With an outlook on future developments and perspectives, the e-book provides valuable impulses for companies that want to strengthen their innovative capacity in digitization.