Cultural Change and Change Management

In "Cultural Change and Change Management: The Human Side of Digital Transformation", we delve deep into the core of digitization: people. This book shifts the focus away from pure technology and strategy, redirecting attention towards employees, leaders, and the cultural shifts essential for a successful digital transformation. Through a blend of theoretical foundations and vivid case studies, readers are guided through the human aspects and challenges of the digital era.

The work is intended for leaders, HR specialists, and anyone seeking to comprehend the depths of digital transformation. With emphases on the significance of corporate culture in the digital age, the role of leadership, and the central position of employees in this transformation, it serves as an essential guide to leading companies into the future, not just technically, but primarily on a human and cultural level.